Profile

Visual storyteller with 15+ years of communication design, brand strategy, and proven ability to lead global projects through delivery. Thrive in troubleshooting problems, educating teams, and crafting communication frameworks that align with business goals and engage target audiences.

Expertise

Office 365 (SharePoint, PowerPoint, Excel)
Adobe (InDesign, Illustrator, Photoshop)
Wordpress CMS
Google Analytics
Blackbaud Luminate

Experience

Digital Marketing Manager

November 2021 – Present

Helen Keller International, New York, NY

• Promoted to manage the organization’s global digital marketing execution that includes campaign creative, channel selection, social media strategy, and digital asset and campaign management.

• Lead the development and periodic refresh of institutional style guide and brand vision.

• Craft compelling content and dissemination strategies to amplify brand and donor engagement.

• Scope and execute projects and media for high-profile, major donor events, from design to registration.

• Establish and nurture new vendor relationships, aligning teams on fundraising goals, timelines, and budgets.

• Serve as subject matter expert for web content management system and communications software for external and internal audiences.

Lead Designer

September 2015 – November 2021

Helen Keller International, New York, NY

• Delivered multimedia design services across digital, print, social, and video projects.

• Created practical schedules and updates on design progress to ensure we met critical deadlines.

• Collaborated with program teams to design and publish engaging customer success stories.

• Fostered strong cross-departmental relationships, championing design thinking and strategic recommendations.

• Optimized internal digital asset management and branding resource hub.

Lead Designer

September 2011 – September 2015

NERA Economic Consulting, Washington, DC

• Collaborated closely with art directors to develop brand’s visual design identity.

• Conceptualized and designed custom invitations, announcements, and advertisements tailored to diverse audiences.

• Guided the creative team in development of cohesive suite of branded assets for events and reports.

• Inspired and delivered new digital communications: e-newsletters, invitations, and client alerts.

• Guaranteed all artwork aligned with stakeholder needs, requirements, and brand values, adapting designs and content in response to feedback.

Graphic Designer

July 2008 – August 2011

Gimga Media Group, Washington, DC

• Developed diverse designs for clientele, spanning booklets, brochures, advertisements, and logos.

• Communicated with clients to delineate project objectives and set a course for design direction.

• Collaborated with fellow designers and external printers to deliver creative work on time, ensuring adherence with the design brief and addressing client feedback.

• Created final proofs with precise scaling and detailed material specifications for production.

• Verified project outputs meet consistency, quality, and compliance with client requirements.

Education

Certified Digital Marketing Professional, Issued 2023

Bachelor of Arts, Graphic Design
September 2005 – May 2008
University of Maryland College Park, MD